YouTube Shorties Cereal Box

YouTube Shorts is a new video experience for creators and artists to share short form content using nothing but their mobile phones. To celebrate their launch, YouTube wanted to gift 3D chocolate boxes filled with flavorful cereal treats.

Design Concept

Shorties cereal is fun, playful, and vibrant; integrating creative expression of YouTube's new feature while adhering to their brand guidelines and without compromising the nutrition facts of the actual edible product. I explored three different perspectives of Creators using their mobile phones to record videos in exciting scenarios.

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