Social media campaign

To promote the varying health and counseling services that are available to students. The goal was to provide information that encourages students to visit and take advantage of the Student Health and Counseling Center. I was tasked with creating a shot list, directing the photoshoot, editing images, and designing graphic layouts. Understanding that many students may be intimidated to check in physically, the text info was kept short and easy to follow, making the task sound simple or less daunting. The design uses warm tones for a positive appeal and different photography layouts made to fit within Instagram's default square size.