As Creative Manager of their team, I was tasked to help direct a company–wide rebrand of all visual assets including brand guidelines, social media accounts, presentation slides, and photography for the website. Prior, the company had no solid visual foundation and lacked expression of the company's personality. The new brand identity accurately represents the company's minimalist, bold, and personal touch with focus on company culture and values.

Although a company of women, my team wanted to stray away from a strong feminine appeal without appearing too corporate. Our CEO was seeking for a new color palette and logo that would be classic and timeless. Starting with our brand colors: black, white, and an accent color, chartreuse, we were able to build an improved company image that is consistent across all platforms. My responsibilities include graphic design, website design, and photography content.